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Your visibility on the internet relies heavily on how higher your website ranks on Google. It is, however, worthwhile to understand that ranking higher on Google is not usually easy, especially if you are in a highly competitive niche or industry. Despite this challenge, you can maximize the benefits of SEO to rank your website higher if you can do the following things.

1. Examine Your Competitions That Rank Higher

You need to start this whole process by realizing the fact that websites that rank higher in your niche are doing something right. Therefore, you can learn a thing or two from them before you start trying to rank higher on Google. So, assess those websites, look at the keywords they are using, their on-page and off-page SEO, content, and lots more. Proper assessment of these pages can help you note the things that you need to improve.

2. Determine Why You Don’t Rank Higher on Google

Many issues may be outranking you. Therefore, it’s vital to note the most important reasons so that you can deal with these issues appropriately. In a lot of situations, your website authority, page authority, use of wrong keywords, type, format, and length of content, and the number of referring domains are the main reasons for not ranking higher on Google.

3. Find the Right Keywords You Want to Rank For

Keywords are one of the most important elements that determine how high you will rank on Google. So, if you are not using the right keywords, your SEO cannot achieve the desired results. After keywords you want to rank for, you should endeavor to determine the ones that are most essential to your site.

While determining the best keywords, you should give major considerations to:

  • Keywords that have already brought the most traffic
  • Keywords that have low Keyword Difficulty (KD) scores
  • Keywords that people use most in their searches
  • Keywords that have excellent business value (more revenue)

4. Publish High-Quality Content

The main function of Google is to provide people with information easily and quickly. As a result of this, Google tends to prioritize websites that have the right information for viewers. Besides, excellent content will offer you more natural off-page backlinks, which also contribute to your credibility. Therefore, if you don’t publish high-quality content, you should forget about ranking higher on Google, especially if you are in a competitive niche.

How do you determine high-quality content?

  • It has the right information that people want to read
  • It contains a lot of figures, stats, data, infographics, and images
  • It is properly written without grammatically or punctuation errors and appropriately formatted

5. Include Quality Links in Your Content

Don’t just publish good content; ensure that your content has links that refer people to other websites. Not only should the link be live but they should also refer readers to well-ranked sites with good authority.

6. Monitor Your Ranking

SEO is not something that you can do and take a long break. You must keep track of what you have done to determine whether your effort is fruitful or not. If fruitful, don’t relent because there are still more things you can do to improve and maintain the higher ranking. If otherwise, monitoring your ranking can help you look for other strategies to rank higher on Google.