Asking if SEO is important for every business is similar to asking if every business needs customers. Of course, SEO is essential to every business, irrespective of the industry, size of the company, or location. SEO has proven to be the lifeline of several, if not all businesses.
SEO is called Search Engine Optimization, and it is the source of unpaid or free traffic. It is vital to know that any business that intends to run for a long time needs to be SEO friendly to thrive. Several reasons confirm the importance of SEO for every business.
Here are the 5 reasons why SEO is important for every business:
SEO is the Major Source of Traffic
Although there are different sources of traffic to any website, SEO (also known as the organic search) is the primary source of the traffic to most businesses’ websites. The business world has experienced a massive change through the functionalities of the search engines. Almost everyone looks up any product or service needed on the internet via the search boxes. The greater part of the results provided is through SEO. Consequently, SEO will continue to drive traffic (visitors or potential buyers) to businesses for as long as possible.
SEO Builds Credibility
Searching for the service or product needed on the search engines gives assurance that only credible websites will come up on the search engine results. As a result, the user can visit any of the results returned by the search engines to purchase order for the service offered by the website or business visited. This is made possible due to SEO.
SEO offers Long-lasting Free Marketing Strategy
Every business needs to be pushing its product or service to potential customers. SEO provides free marketing opportunities to all types of businesses or services. After ranking on the search engines, the company continues to get visitors or views from searches on the search engines as long as related keywords are searched. SEO is the only marketing strategy that generates traffic consistently, perpetually.
SEO is Cheaper
When compared to other marketing strategies, SEO is much cheaper. You only have to ensure that your website is SEO friendly and work on some ranking strategies like implementing local SEO. You do not have to incur costly overhead in the name of SEO.
If you are a business or organization to be in operation for a long time, you should consider SEO as a crucial strategy to stay relevant and discoverable for a long time after the initial creation of online presence through PPC, social media marketing, affiliate marketing, etc.